COLORFUL GLOW BEYONDAnti-Fade SerumImagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of haircolor. That’s what you get with this Anti-Fade Serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this instant treatment highlights and helps prolong the freshness of fabulous haircolor.WHY YOU’LL LOVE IT:With just a few drops, the color vibrancy comes back instantly — soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.-Helps prevent haircolor from fading off tone when exposed to UV or sunlight;-Instantly increases shine;-Boosts color vibrancy and provides softness;-Reduces frizz for smoother hair in just one use;-Guards against the hair-dulling effects of pollution;-Replenishes lost moisture and deeply hydrates thick/coarse, dry hair.DIRECTIONS:-Apply 1-2 pumps to dry or damp hair.-Style as usual.63 ml Joico Colorful Glow Beyond Anti-Fade Serum 63 ml