BLONDE LIFE Violet Shampoofor cool, bright blondesYou’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.- Rich lather gently cleanses hair- Free of SLS/SLES Sulfates Use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse,and follow with Blonde Life Violet Conditioner. Use 2-3 times perweek to maintain cool tones.300ml Joico Blonde Life Violet Shampoo 300 ml